Dr. Read Montague
Thomas Becher
What makes us choose one product over the another? Doctor Read Montague of the Virginia Tech Carilion Research Institute knows. He’s a pioneer in neuro-marketing. He’ll explain how the human brain responds to advertising, and how ad execs such as Thomas Becher of Neathawk, Dubuque & Packett (ND&P) put it to work. May-Lily Lee hosts.
Virginia Public Radio 
#1 by Tim on April 19, 2013 - 12:54 pm
Fantastic show. This is why NPR is such a benefit to us all, great long format reporting that you don’t see anywhere else.